These free tools can start your strategic SEO campaigns on the right foot. The tools below provide insight into search queries your target audience is actually searching for on Google and help simplify and streamline keyword planning. Thorough keyword research highlights the best keywords to focus on in your SEO objectives to get a higher ranking in search and more organic traffic. The Best Free SEO Tool for Keyword Research In each brand’s review, you’ll find out why we think it’s a top option for that specific use case, along with other benefits you can expect. Or scroll through this post to better grasp what these tools each bring to the table for various uses. Instead of giving generalized recommendations, we’ve split our reviews into different categories of use cases to help you choose the best free SEO tool based on your unique requirements.ĭuring our research, we identified the following four use cases as the common needs for readers who are looking for free SEO tools:īy sorting our reviews this way, you can zoom in on the use case most relevant to your situation and focus on the SEO tools we’ve deemed best suited for it. Use it for free for up to 10 searches per month. Check backlinks and sign up for free.īuzzSumo is a comprehensive content marketing software that’s also useful for keyword research, tracking backlinks, and doing competitor research. Download Yoast’s WordPress plugin for free to get started.Īhrefs Backlink Checker allows you to keep tabs on your competitors, as well as do light backlink checking.

Yoast SEO helps you identify and fix technical errors on your WordPress site, as well as optimize content and assets to rank higher in search. Moz Keyword Explorer makes it easier than ever to discover and prioritize the best keywords to maximize your organization’s visibility. These are our Golden Eggs, the crème de la crème of SEO tools that you can use for free among the dozens we researched and considered. Read on for our reviews of the best free SEO tools.

There are several other tools worth considering, though, based on your specific wants and requirements. This tool delivers a user-friendly platform for keyword tracking, competitor analysis, and link research to boost your SEO efforts. Among the eight options we reviewed, Moz Keyword Explorer is our favorite free SEO tool.

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